Albert Klinkhammer, Mondi Group Marketing Director, answers questions about the company’s latest exhibition of innovative packaging and paper solutions at interpack 2017.
How is the interpack fair important to your company?
As one of the world’s largest packaging industry events, interpack is not to be missed, especially for an increasingly global Group like Mondi. It gives us a great communication platform to get in touch directly with many customers, suppliers and media and show them that we do more than they expect. This year we want to show our visitors in particular solutions that enhance customer brands and appeal to end-users. This means our customers want packaging that protects the product perfectly and also adds value. Today’s consumers are also attracted by packaging that stands out through unusual and pleasing design, texture or innovative features. We are addressing these trends and offering our customers suitable solutions. Our stand offers visitors new ways to discover how our products touch millions of lives, every day.
What are some of the highlights of your exhibition at this year’s interpack?
This time we decided to highlight how our products and solutions are used by three particular customer industries: food & beverages, home & personal care, and building & construction. At our stand, we have designed three ‘product discovery areas’ where visitors can visit a staged kitchen, bathroom and construction site. You can experience first-hand the depth of our experience and capabilities for customers in those sectors.
We are highlighting how our products and solutions address various trends in packaging and paper. Convenience remains a major trend in consumer goods packaging, and we’ll show, for example, our latest solutions for easy opening and reclosing of packaging to meet the needs of today’s demanding consumers. Our customers want to differentiate their products on the shelf, boost their brand recognition and build trust with consumers. We show how our solutions can give their products a competitive advantage through a natural look and feel, high-quality printing and branding, and windows that give consumers a good view of the product inside. We also offer corrugated packaging solutions that offer greater flexibility for transporting chilled or frozen goods.
What else can visitors expect from your interpack stand in 2017?
Our regular visitors will notice some new aspects of our exhibit this year. Our booth offers more ways for visitors to get directly in touch with our products so they can personally experience some of the things we do. They can take part in a virtual reality game and win prizes. And we’ll be giving away ice cream wrapped in ice cream cone sleeves produced by Mondi Kalenobel, a company we acquired last year in Turkey.
As the sustainability of our products and business is always such a priority for us, there is also a representative of our Sustainable Development department at our booth to talk about Mondi’s ‘Growing responsibly’ initiative and our activities within our strategic partnership with WWF.
Can you tell us about Mondi’s participation in the Save Food forum at this year’s interpack?
This is an important topic around the world, and many of our food packaging solutions can help make a difference. Mondi is a member of the SAVE FOOD initiative, which is a global effort to reduce food waste and loss. Our high-quality, innovative food packaging can help protect food during transport and storage, extend its shelf life, and minimise waste after opening with clever dosing or reclosing features. We offer, for example, industrial bags equipped with RFID tags that allow them to be traced along the supply chain. Our paper and containerboard grades can stand up to tough conditions during shipment and storage and protect even sensitive goods. Our barrier solutions like Highprotex and high-barrier consumer films for food packaging are becoming ever more sophisticated, offering better protection.