Anasayfa » 2017 Event Calendar » Fueling Customer Success at FESPA

Fueling Customer Success at FESPA

Higher levels of productivity, opportunity and growth that fuel customer success reflect the key advantages displayed by Electronics For Imaging, Inc. at this year’s FESPA exhibition.

New products included the EFI™ Reggiani ReNOIR FLEXY, an industrial textile printer making its worldwide debut. In addition, EFI is presented a pair of new LED inkjet printers offering exceptional returns on investment, as well as the latest version of the company’s Midmarket Print Suite, based on the award-winning Pace™ MIS/ERP software, offering advanced tools for super wide format production management.

The Reggiani ReNOIR FLEXY launched at FESPA 2017 is new equipment that allows nearly any business to get into industrial textile by offering the outstanding performance and results of larger Reggiani printers. Customers can run the widest variety of fabrics — from knitted to woven as well as low- and high-stretchable and stretchable materials — with confidence using the printer’s brand new “Dynaplast” special gluing device technology. The 1.8-metre printer is available with eight print heads and has a production speed of more than 400 square meters per hour with a resolution of up to 2,400 dpi. It incorporates the latest digital technologies for best-in-class performance, is easy to operate and has a low maintenance cost, making it an ideal solution for production and sampling alike.

efi_flexy

The printer is the first EFI industrial textile printer to have a new green housing reflecting Reggiani’s brand heritage as well as the product line’s environmentally friendly production advantages, such an ink recovery feature that dramatically reduces ink consumption.

The new EFI Pro 16h wide-format hybrid roll/flatbed LED printer on display sets the standards by which other entry-level hybrid roll/flatbed LED production printers will be judged. This new Fiery Driven™ printer is extremely affordable, includes white ink, and its feature set assures lowest total cost of ownership, superior image quality and a broad range of applications. This new printer platform has faster speeds than other EFI entry-level hybrid production platforms, with some print modes offering up to a 30% higher throughput.

Best-in-class print resolution and speed in roll-to-roll printing

EFI is also showcased its next generation of VUTEk® roll-to-roll printers, with the new, industrial 3.2-metre EFI VUTEk 3r roll-to-roll LED printer on exhibit at the show. This printer has the highest resolution in its class, offering superior quality using EFI UltraDrop™ Technology 7-picolitre print heads. It also boasts the highest productivity in its category with speeds of up to 345 square meters per hour.

Designed to be the industry’s technically most advanced LED roll-to-roll production offerings, the new VUTEk roll-to-roll printer line includes unique, integrated production workflow benefits that allow print professionals to do more work in less time. Users gain a competitive advantage in quality and throughput thanks to the complete set of available value-added options, including an inline finishing system for all-in-one printing, x-cutting, slitting and collecting, and additional white and light colors.

Another model in the new roll-to-roll printer line, the 5-metre EFI VUTEk 5r LED printer, also boasts best-in-class print resolution and productivity with throughput speeds up to 455 square meters per hour. Béflex, a print service provider in Budapest, Hungary, was the first in Europe to install the VUTEk 5r. Asked about the machine, László Bárán, CEO said: “Currently, this is the most up-to-date printer on the market. It prints significantly faster and with a better image quality than our previous 5m wide printer while only needing half the ink and power. EFI has established a real partnership with us. I honestly believe we have a five-year technological advantage over others with this equipment. That is a huge competitive advantage in the European market.”

EFI customers now have the added benefit of the 3M™ MCS™ Warranty on their outdoor graphics and fleet and vehicle graphics work printed on VUTEk 3r and 5r printers, along with EFI Quantum 3 and 5 roll-to-roll printers. The printers are now eligible for the warranty using new co-branded EFI – 3M™ SuperRange XF series LED inks along with 3M premium media and over laminates.

Other products in EFI’s booth at hall B7- stands E30 and E35, included:

  • The EFI VUTEk FabriVU® 340, an aqueous dye-sublimation soft signage textile printer that builds on EFI Reggiani’s 70-year long experience in advanced textile imaging. The 3.2-metre device prints up to 2,400 dpi with four-level greyscale printing and 4 to 18 picolitre drop sizes. It enables direct print to textile or transfer paper with changeover capability from one to the other using the same ink set. The printer is also available 1.8m and 5.2m widths.
  • The EFI VUTEk LX3 Pro, a 3.2-metre, eight-color, LED hybrid roll/flatbed inkjet printer for POP businesses designed for high production throughput, higher volumes and shorter lead times while maintaining the image quality needed for retail signs and point-of-purchase displays. Its cool cure LED gives access to more substrates, including heat-sensitive materials, such as chipboard, foam and acrylics.
  • The latest versions of the EFI Fiery® proServer and Fiery XF digital front ends, which provide accurate and superior color management on a wide range of substrates, including soft signage and transfer paper for textile production. Next to an advanced set of production tools available for both solutions, Fiery proServer also features a highly advanced FAST (Fiery Accelerated System Technology) RIP engine for quick file processing for EFI super wide, hybrid and roll-to-roll printers.
  • EFI’s Digital StoreFront® e-commerce and EFI DirectSmile™, a fully integrated marketing software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalization that enables customers to offer robust, customizable and flexible eCommerce job submission and campaign management across multiple media, including traditional and soft signage.

Ms. Nathalie Hizveren Sales development Manager in EFI Turkey answered our questions after the Show:

What is the EFI solution that comes forth at FESPA 2017?

  1. Hızveren: A couple of days have passed since FESPA and EFI is still enjoying the success of the experience in Hamburg. At FESPA EFI staff received many enthusiastic feedbacks about the printers showing its huge performance able to satisfy all customers’ requests.

With showing the new EFI Reggiani ReNOIR FLEXY it was especially a great momentum for textile market where flexibility, high quality and reliability have been the keys to EFI Reggiani success during the 2017 event.

Also Vutek 3r and 5 meter version that saw a lot of interest of our guests from Turkey became Vutek5r. It attracted a lot of attention with its 455 m² speed, 7 Pikoliter LED printing technology, 1200 dpi resolution and unparalleled TCO (total cost of ownership).

What are the effects left by Flexy launch and of course your return expectations from the Turkish market?

Nathalie Hızveren: The Reggiani ReNOIR FLEXY is a new equipment that allows nearly any business to get into industrial textile by offering the outstanding performance and results of larger Reggiani printers. Customers can run the widest variety of fabrics — from knitted to woven as well as low- and high-stretchable and stretchable materials — with confidence using the printer’s sticky belt with the brand new “Dynaplast”, for optimal fabric adhesion. The 1.8-metre printer is available with eight print heads and has a production speed of more than 400 square meters per hour with a resolution of up to 2,400 dpi. It incorporates the latest digital technologies for best-in-class performance, is easy to operate and has a low maintenance cost, making it an ideal solution for production and sampling alike.

The printer is the first EFI industrial textile printer to have a new green housing reflecting Reggiani’s brand heritage as well as the product line’s environmentally friendly production advantages, such an ink recovery feature that dramatically reduces ink consumption.

Soft Signage market is gaining importance all the time and even if it’s a little bit behind, Turkey is still following this trend. Soft Signage Market’s 1.80 and 3.40 meter models attract a lot of attention however for our customers who have acquired a real place in this market and our high volume customers Renoir Flexy offers an industrial wide scale fabric variety solution.

Soft Signage seems to be an important area for EFI, what are the improvements in this area and what are the offers EFI provides to the market?

Nathalie Hızveren: Many new things are coming on line in the soft signage market.  Print providers continue to be able to print a wider range of applications, faster, with higher quality and at a lower cost per square meter.  With the introduction of printers such as the FabriVU that print up to 2400dpi, 500 square meters per hour and a 4 picoliter drop size applications such as high end backlit can now be printed direct at a significant lower cost than before.  Gamut extending inks such as Fluorescent inks that make an image pop are main stream as well.

From EFI’s perspective we continue to innovate and enable our customers to print the widest range of applications, with the highest image quality at the lowest cost per square meter.  We’re also looking to provide the entire workflow from job submission, production, shipment and costing.  EFI has the workflow to optimize it all.

Compared to last year we see that 30% of UV prints have been transferred to Soft Signage. The reason for that is, the advertising posters printed on fabrics customers prefer which hang well and keep their soft feeling provide a quality look, can be washed without wrinkling, folded without leaving marks and used over and over.

We offer printing on 3 different models as Fabrivu 180, Fabrivu 340 and Fabrivu 520, which are 1.8 meter, 3.4 meter and 5.2 meters wide.  VUTEk FabriVU printers offer direct print or transfer type options, that way provide savings to our customers while using more variety and lower priced materials.

Also, the flow through ink system with a wide gamut of ink that EFI holds the patent for provides printing on more types of fabrics in turn offering a higher profit margin.

EFI™ Fiery® proServer, when used with EFI inks, guarantees reliability, consistency and predictable operating costs. A wider range of colors, a much more variety in materials produce clear and vibrant images.

Finally, can you evaluate some topics such as steps that EFI took after actively taking place with you in Turkey and favorable developments in market domination?

Nathalie Hızveren: Last year was successful for EFI despite the hardships faced in Turkey. Market’s trust in the brand got renewed; there were serious steps taken with our distributor Lidya Group in customer service and technical service and we received very positive feedback from both our current customers and leading companies in the market. Due to the trust in the brand we were able to complete many projects that had been postponed and during that time we were able to setup close to 20 new machines from every segment. Turkey continues to be a focus market for EFI; the first HS100 setup and increasing projects of this caliber supports this trust.

 

#FESPA #FESPA2017 #EFI #NathalieHizveren #Reggiani #SoftSignage #Dijital #LargeFormat #R2R

Cevapla

E-posta adresiniz yayınlanmayacak. Gerekli alanlar işaretlenmelidir *

*