Building works for modern south entrance and new hall 1 start. Master plan for modernisation strengthens trade fair as economic factor for Düsseldorf and its international standing
On July 14, 2017 Düsseldorf’s Lord Mayor Thomas Geisel, Chairman of the Supervisory Board of Messe Düsseldorf, Helmut Oberholz, Managing Partner of the commissioned architects’ office slapa oberholz pszczulny sop architekten, Thomas Kleine-Kalmer, division manager of general contractor Köster GmbH and Werner M. Dornscheidt, President and CEO of Messe Düsseldorf GmbH, kicked off one of the most ambitious construction projects in the history of Messe Düsseldorf with the ground-breaking ceremony.
By summer 2019 the company will build not only a new multi-functional hall with conference facilities but also a fully glazed new entrance south complete with a translucent, LED-lit canopy roof and adjacent underground parking. As a result one of the most state-of-the-art and multi-functional trade fair locations and convention venues will come into being in the southern part of the Düsseldorf exhibition centre meeting both the highest architectural and functional standards. The investment in this new Complex South totals EUR 140 million.
“With the start of construction we have taken an important step towards the complete modernisation and renovation of our premises at our homebase; and we continue adapting the exhibition centre to our customers’ demands and requirements thereby increasing our service excellence even further,” delights Werner Dornscheidt and adds: “And as always this is done without any subsidies.” By 2030 Messe Düsseldorf will invest a total of some EUR 636 million in its premises. “With this move Messe Düsseldorf secures its position as one of the leading trade fair companies worldwide and as the most profitable trade fair organiser with its own premises in Europe,” says Lord Mayor Thomas Geisel commenting on the construction project and goes on to say: “Messe Düsseldorf is a key economic factor for Düsseldorf – investment in its future benefits the whole region.”
South Entrance: a New Face to the City
Helmut Oberholz, Managing Partner of the commissioned architects slapa oberholz pszczulny architekten, is proud to have also been commissioned with the new Complex South after completing the extension of the northern part of the exhibition centre in 2004: “The centrepiece of our design is an oversized canopy roof made of translucent fibre glass fabric measuring 7,800m² and installed 20 metres above ground to mark the new entrance. We are extremely pleased to be able to create a landmark for this unique location between the River Rhine and Nordpark while giving the exhibition centre a new face to the city visible from afar.”
The translucent, illuminated canopy welcomes trade fair and convention visitors alike and serves a number of purposes such as taxi lanes, local public transport stops and access to its underground parking. From here trade fair visitors will cross the entrance portal to enter the 16.5 m high, transparent foyer. Opening up to the forecourt via an all-glass façade spanning over 82 metres, the foyer doubles as a venue in itself. The cantilevered, glazed conference room on the upper floor that protrudes into this atrium-like entrance concourse creates an exciting spatial structure. Additionally, there are over 2,000 square metres of space available for such necessary services as ticket offices or cloakrooms.
From the new south entrance visitors can enter the new hall 1 right away. Boasting a length of 158 metres, a width of 77 metres and more than 12,000 square metres of space without supports, its layout roughly corresponds to that of Halls 8 a and b, offering a total of 558 square metres more space than the two old halls 1 and 2 together. In terms of technical features and its enormous flexibility the new hall lives up to both exhibitors’ and visitors’ highest demands while meeting the high standards of the exhibition centre as a whole. The first floor of the hall will house a new conference area with 6 convention rooms, which can be divided up and flexibly adjusted in size to the various required purposes. A transparent bridge connects the first floor with the existing Congress Center.
“Assignments of this magnitude, where up to 500 workers will be simultaneously busy at the construction site during the peak phase of the interior work, are not uncommon for us but prove a challenge for us time and again,” explains Thomas Kleine-Kalmer, at the ground-breaking ceremony who is Division Manager at general contractor Köster GmbH, based in Osnabrück. “We are happy to have been awarded this project so important for Düsseldorf’s cityscape and be able to jointly shape the future of Messe Düsseldorf.”
Messe Düsseldorf 2030: Strategy for the Future
Apart from energy-efficient building technology, flexible use and adjacent congress facilities are among the most important requirements made on current future-proof exhibition centres today. “Over the past 15 to 20 years the trade fair business has undergone massive changes in the wake of globalisation,” explains trade fair boss Dornscheidt. “Today we operate in a multi-national industry rolling out our exhibition themes worldwide. At the same time, our No. 1 trade fairs here in Düsseldorf have changed in character. They have become places for international knowledge transfer and stakeholder networking – from science and start-ups to multi-national groups. This means that accompanying conferences are also becoming more and more important.”
The Messe Düsseldorf Group of companies has responded to these developments early on with its international strategy ‘Messe Düsseldorf 2030’; it not only places the extension of the global portfolio and strengthening of international sales in the focus of entrepreneurial activities but has also developed a master plan for modernising the exhibition centre that covers all rooms used by customers at the exhibition centre. This master plan kicked off with the building of the new halls 6 and 7 in 2000 and is based on the company’s ongoing assessment of all planned projects in view of customers’ real needs – in keeping with the dictates of efficiency and sustainable development. By autumn 2016 11 out of the 19 halls had already been re-built or completely renovated; as early as 2004 entrance north was entirely revamped to now also feature a direct light rail line to the city centre and Düsseldorf main station. “We have traditionally seen customer focus and service in an integrative manner,” stresses Werner Dornscheidt. The ‘Messe Düsseldorf 2030’ concept therefore considers development of the premises and the portfolio – i.e. the trade fair organiser’s hardware and software – to be equally important.