Şirketin webten ambalaja işinin markası olan Hacoplay yöneticisi Kazuhiro Kajikawa, Primefire 106'nın üretime alınmasına ilişkin şunları söylüyor: "Bizim Primefire 106 ile genişlemek istediğimiz üç alan var. Birinci Hacoplay. Biz şimdi bütün Hacoplay baskılarımızı dijital baskı makinemiz ile yapabileceğiz. Böylelikle promosyon alanında kâğıt torbalar ile giriş yapacağız. Bununla birlikte B2B işimizi POP uygulamaları ile genişleteceğiz."
"The Japanese packaging printer Kabushiki Kaisha Kyoshin Paper & Package (K.K.Kyoshin Paper & Package) and Heidelberg Japan put the first Primefire 106 from Heidelberger Druckmaschinen AG (Heidelberg) into operation at a ceremony in early November. This also marks the launch of the first industrial inkjet digital printing system in B1 format in Japan.
K.K.Kyoshin Paper & Package launched a web-to-pack business in Japan in 2013 under the name Hacoplay www.hacoplay.jp (Japanese language only), in which the company offers original packaging with extremely short delivery times online. Kyoshin Paper & Package decided in favor of a Primefire 106 after customer visits by other Primefire 106 users and several machine tests. The decisive factor was the industrial digital printing technology with excellent colour stability and register accuracy.
Kazuhiro Kajikawa, Managing Director of the Hacoplay Division, explains the company's business strategy for digital printing. "There are three business areas that we want to expand with the Primefire 106. First, our existing Hacoplay business, where we can now print all Hacoplay jobs on a digital press. Then with Primefire we want to enter the promising business with paper bags printed in small series. In addition we want to further expand our BtoB business with POP applications." (POP = Point of Purchase Advertising)"
Industrial digital printing, as offered by our Primefire 106, is boosting business with web-to-pack applications. With the Primefire 106, we are helping our packaging printing customers to further develop their digital business models and thus tap new market potential," says Montserrat Peidro-Insa, Head of the Digital Business Unit at Heidelberg.