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The past, present and future of the promotion sector: Interview with PROMOTÜRK

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Temmuz 29, 2024
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Promosyon sektörünün dünü, bugünü ve yarını: PROMOTÜRK ile röportaj
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Could you tell us about yourself and the Promotional Products Manufacturers and Sellers Association (PROMOTÜRK)?

I am a Board Member of Zirve Sapka. I graduated from Sakarya University, Department of International Relations and completed my master’s degree at Istanbul Commerce University. In the election held in 2021, I was elected as the General Chairman of the Promotional Products Manufacturers and Sellers Association (PROMOTÜRK). PROMOTÜRK is a non-governmental organization representing the promotional sector in Turkey, with over 500 members in 81 provinces and 7 regions. With 29 years of history, it is one of the well-established organizations operating in Turkey. Our association aims to contribute to both our members and our country through various activities.

PROMOTÜRK Genel Başkanı Mehmet Yücetürk

In addition to the Promotion Show fair, which is the largest promotional and corporate promotion products fair in the Middle East and the Balkans, we organize various organizations to increase trade. In addition, we develop projects that will grow the sector by cooperating with other promotion fairs in Europe. In this way, we aim to increase our strength and effectiveness with the network we have created.

What can you say about the current situation of the sector?

Promotion sector is a very dynamic sector. Our sector, which has adopted the motto ‘The only thing that does not change is change itself’, has the capacity to adapt to the trends of every period. While the best-selling promotional products in the past were pens, agendas and lighters, today, with the development of technology and urbanized life, the best-selling promotional products have become power banks, USB cables, thermos and water flasks. In this context, by adapting to the changing and transforming world, we continue to support our companies with our corporate promotional products, one of the most important marketing tools of our companies.

Could you give information about the preparations for Promotion Show 2024 and the scope of the fair?

As Promo Fuarcılık with the support of PROMOTÜRK, we are organizing the 36th Promotion Show 2024 this year. We believe that this fair will create a trade volume that will increase the cooperation of the promotion sector with Europe and other regional countries.

Who does the fair appeal to? Who should visit the fair and why?

Promotion Show Fair appeals to all managers who want to promote their own company, brand and product. Among our sector representatives; there are companies that meet the needs of an auto repair company employing 10 people, and companies equipped to meet the corporate promotional materials of Turkey’s largest holdings. Therefore, we can say that our target audience is all companies in Turkey and the world.

What’s new for visitors at the fair?

Our visitors and exhibitors will be able to closely experience these exciting innovations and the results of disciplined work. Finally, we look forward to welcoming everyone to the Promotion Show Fair, Turkey’s only and the largest corporate promotional products fair in the Middle East and Balkans, from 18-21 September 2024.

Tags: #brand#company#exhibition#fair#industry#innovation#Interview#manufacturer#Materials#organization#product#products#promotion#PROMOTÜRK#sector#Technology
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