Paperworld Middle East returns for its 13th edition from 12-14 November, adding a new Kraft and Packaging section that features a diverse range of kraft papers, sustainable packaging materials, and cutting-edge printing techniques that produce exceptional quality while minimising environmental impact.
Research from Mordor Intelligence estimates that the Kraft Paper and Packaging Paper sectors will be worth US$10.6 billion in the Middle East and Africa (MEA) by 2025, indicating significant regional market potential.
Commenting on the new addition to Paperworld Middle East, Syed Ali Akbar, Show Director for Paperworld Middle East and Gifts and Lifestyle Middle East said: “Paperworld Middle East has introduced the Kraft and Packaging section to meet the rising demand for the segment as the industry shifts towards adopting more sustainable materials and practices. This new addition broadens the event’s scope, showcasing the full spectrum of paper products to a global audience.”
Kraft paper is a durable, eco-friendly packaging material made from wood pulp, which produces strong, tear-resistant paper. Widely used in the packaging industry due to its versatility, recyclability, and cost-effectiveness, kraft paper is biodegradable and can easily be recycled.
The innovative section will provide a comprehensive platform for industry players to showcase and explore the latest advancements, fostering collaboration and discussions on environmental sustainability and technological innovations. The Kraft and Packaging zone will feature 16 exhibitors, including April Fine, Roxcel, Habras Trading, Asia Paper Bag Co. Ltd, Bloomfield Paper Factory and Navigator.
One of the key product ranges showcased is gKraft from Navigator, which is made from the Eucalyptus globulus plant. Fibre from the globulus plant offers two to six more recycling cycles than other wood types and is more compostable. The range is approved for food contact by ISEGA and InnovHub and is a safer, healthier option than recycled paper.
Kraft paper and packaging will also be on the agenda at The Hub Forum at Paperworld Middle East and Gifts and Lifestyle Middle East, which brings together industry experts and thought leaders to discuss and debate the current trends and future potential for the paper, stationery office supply and gift industries.
On the closing day of the exhibition, Rohit Ghosh, Global Commercial Head, Paperboard, April Fine, will host the session: ‘Advancements in Paper-based Packaging Materials: Enhancing Performance and Functionality’, which will explore the latest advancements in paper-based packaging materials. During this session, attendees will gain insights into new technologies and materials that improve the sustainability, durability, and versatility of paper-based packaging solutions.
The theme for the 2024 edition of Paperworld Middle East is “Crafting global connections.” This theme highlights the event’s role as an international meeting place and its position as the largest event of its kind.
Over the course of three days, attendees can connect with manufacturers, wholesalers, distributors and retailers from over 100 countries, discover the latest cutting-edge products and learn how the industry is moving forward.
Paperworld Middle East and Gifts and Lifestyle Middle East will be held in halls 3-8 at the Dubai World Trade Centre. Key product categories at the co-located exhibitions include Paper & Paper Products, Office Supplies, School Articles, Stationery Supplies, Teaching Materials, Hobby, Craft & Art Supplies, Household paper and Kraft Paper and Packaging.
