SIGN Istanbul, the quarter-century-old meeting of the world of Industrial Advertising and Digital Printing, ended this year with an increase of 37 percent in the number of international visitors and 17 percent in total. Seda Bozkurt, Exhibition Director, said: “The striking increase in the number of international visitors clearly shows that our exhibition is an indispensable platform for all industry professionals from Turkey and abroad.
In particular, the interest of professionals visiting the fair from many different countries has once again demonstrated the importance of SIGN Istanbul at the global level. Our visitors expressed that they were extremely satisfied with the product diversity they could access at the exhibition, where they could find answers to all their needs and where all the leading brands of the sector were under one roof. Our exhibitors also stated that they opened new trade channels in different markets and made many business agreements at SIGN Istanbul. Even before the end of the exhibition, many companies reserved their places for the 2025 meeting. This success is a great source of pride for all of us.”
Bozkurt: “The productivity created by SIGN Istanbul and PROMOGIFT Istanbul together is increasing every year”
Bozkurt stated that both SIGN Istanbul and PROMOGIFT Istanbul showed a remarkable upward trend in both international and total visitor numbers and added: ‘PROMOGIFT Istanbul recorded an increase of 67 percent in international visitors and 36 percent in total visitors. This situation has a meaning beyond the numerical increase. The fact that professionals from abroad can access a wide range of products from digital printing to industrial advertising and promotional products under one roof is one of the most important factors that increase the commercial and sectoral value of both fairs. We can clearly see this in the visitor increase trend of both fairs and the feedback we receive 
from our exhibitors. I can easily say that the resulting synergy excites us for the future of both fairs.’
New technologies inspiring the future were the focal point of the fair
At SIGN Istanbul, which brings together all innovations in industrial advertising and digital printing under its roof, technologies that can perfectly print all desired designs on almost all kinds of materials, including round surfaces from textile to wood, glass to cardboard, plastic to metal, digital printing machines that can print faster, more economical and higher quality large size printing, huge size LED screens, neon technologies and new generation display systems attracted attention. In addition, all printing materials needed by the sector, especially foils and new generation inks, vehicle coating applications and visual promotion products met with the visitors.
Organised by Informa Markets, SIGN Istanbul will open its doors for the 26th time on 2-5 October 2025 at Tüyap Fair and Congress Center.
