Sawgrass, a global leader in digital decoration technology, is set to unveil its groundbreaking new solution, VersiFlex™, at the FESPA Global Print Expo 2025 in Berlin, Germany. The European launch of this revolutionary 3-in-1 decorating system will take place 6–9 May 2025 at Messe Berlin, where visitors can experience VersiFlex™ in action at the Sawgrass stand 2.2 – B58.
Combining the best of sublimation, DTG, and DTF in a single, compact system, VersiFlex™ allows professionals to seamlessly print on virtually any surface—from cotton and linen to ceramics, wood, metal, acrylic, and vinyl. It’s a disruptive innovation designed for the modern European print industry.
“This is the hybrid system we’ve been waiting for,” said Joel, a print business owner in the UK. “No curing, no pre-treatment, no powder—just brilliant colour across everything from cotton apparel to slate coasters.”
True Disruptor: Print on Virtually Anything
VersiFlex™ eliminates the old dilemma of having to invest in multiple systems to support diverse materials. Its patented ink set and specially formulated transfer papers allow professionals to create vibrant, high-durability designs across a wide range of substrates—including those previously incompatible with sublimation alone.
What makes VersiFlex™ truly disruptive is how it unites the versatility of DTF, the durability of sublimation, and the expandability of DTG into one fluid workflow. For years, decorators have had to choose between these benefits—now, they’re available together.
VersiFlex™ lets users print vibrant, high-definition designs on natural fabrics like cotton, linen, and denim, while also enabling durable transfers onto hard surfaces such as wood, ceramic, metal, and slate. It’s also compatible with heat transfer vinyl and traditional sublimation blanks, vastly expanding the creative and commercial potential of any print business.
The patented VersiFlex™ process integrates four proprietary Sawgrass components: industry-trusted printers, advanced VersiFlex™ inks, intuitive software, and proprietary transfer papers—such as VersiFlex™ Light self-weeding paper or TruePix sublimation paper. Designs are printed onto the paper and then transferred to the final substrate using a heat press, delivering a seamless, high-quality decorating experience across virtually any material.
VersiFlex™ provides production-level quality—without the industrial complexity.
Designed for Business: Low Complexity, High Versatility and Flexibility
Sawgrass developed VersiFlex™ specifically for on-demand producers, boutique printers, and growing custom merchandisers in Europe. The system offers a significantly lower total cost of ownership by reducing the need for consumables, eliminating pre-treatment steps, and minimising maintenance. Its streamlined production process is fully compatible with both the SG500 and SG1000 printers with standard or extended cartridge formats, making it ideal for commercial workflows. And with a compact footprint that requires no curing ovens or specialised ventilation, VersiFlex™ easily fits into almost any workspace.
“With VersiFlex™, we’re bridging the long-standing gap between professional-grade output and the practical realities of modern production workflows,” said Thomas Kirschner, President at Sawgrass. “Creative professionals, small businesses, and on-demand producers no longer have to choose between quality, versatility, and simplicity. This platform delivers the power of multiple systems—sublimation, DTF, and DTG—in one compact, affordable, and scalable solution. We’re delighted to showcase our disruptive technology at FESPA 2025 in Berlin, where the world’s most forward-thinking print innovators will see first-hand how VersiFlex is reshaping what’s possible in digital decoration.”
Launching at FESPA 2025 in Berlin
Sawgrass will formally debut VersiFlex™ to the European market at FESPA Global Print Expo 2025, Europe’s premier print industry event. Held 6–9 May at Messe Berlin, the show will bring together thousands of professionals from across the global print and signage sectors.
Visitors to the Sawgrass stand 2.2–B58 will experience live VersiFlex™ demonstrations, receive hands-on guidance from technical experts, and explore the full range of materials and surfaces the system supports.
“We’ve chosen FESPA for this global unveiling because the audience here understands innovation,” said Thomas Kirschner. “VersiFlex™ is not just a product—it’s a new way of thinking about decorating.”
Smart, Sustainable, Scalable
VersiFlex™ meets the growing demand for eco-conscious and safe production. The system is built around non-toxic, non-carcinogenic ingredients that ensure peace of mind for both operators and end-users. Its design minimises waste through precise ink usage and an efficient transfer process, helping reduce environmental impact. With a compact, clean setup ideal for smaller workshops and urban production spaces, VersiFlex™ enables creators to work sustainably without sacrificing quality or versatility. Whether you’re decorating promotional items, fashion apparel, or home goods, it supports a cleaner, more responsible workflow at every stage.
Seamless Integration & Support
VersiFlex™ works seamlessly within the existing Sawgrass ecosystem, including the MySawgrass design tool and the Sawgrass Print Utility software, and is fully compatible with all Sawgrass desktop printers using the VersiFlex™ set-up. With intuitive profile controls, plug-and-play functionality, and no steep learning curve, users can go from setup to production-ready in just a couple of hours—making it easy to deliver professional-quality results, fast.
Ongoing customer support remains a cornerstone of the Sawgrass experience. VersiFlex™ users have access to dedicated live assistance, expert guidance, step-by-step tutorials, and a growing library of resources designed to optimise workflows across a variety of business types and materials.
Product Availability
VersiFlex™ will be available across Europe starting at the end of April 2025, following the official launch in the US, with broader rollout and shipping through regional distributors. European customers will benefit from extended cartridge formats optimised for the SG1000 platform—ideal for batch production and large-format projects.
For full specs, demos, and dealer information, visit sawgrassink.com/versiflex or speak to the team live at FESPA Berlin this May.
