SCREEN is proud to share the recent appointment Bobby Grauf as the new Head of Sales for United Kingdom and Ireland for all SCREEN inkjet printing solutions, particularly supporting and expanding the important commercial printing market with Truepress JET digital printing.
With over three decades of experience in the print industry, Bobby brings a deep and diverse knowledge of the sector—from hands-on technical roles to international sales and commercial management. Bobby’s journey has spanned newspaper and commercial printing, prepress systems, wide format, and global B2B sales, giving him a unique perspective on both the operational and strategic sides of commercial printing.
“Print has always been how we communicate with the world,” says Bobby. “It’s everywhere around us and always will be. That’s what makes this industry so exciting.”
The Right Fit for SCREEN Commercial Printing
Through Bobby’s long experience in the commercial printing industry, he was already familiar with SCREEN’s reputation for reliability. “SCREEN has always stood out to me as a highly regarded company,” he explains. “Their products were well-known for productivity and reliability, while their innovations were continually guiding the development of this technology with the latest solutions. To now join the business and lead one of its key markets is a real privilege.”
Bui Burke, SCREEN Europe Senior Vice President Sales, was excited to welcome Bobby, saying, “The UK remains one of the largest print markets in Europe and has consistently embraced digital innovation. There’s a solid understanding of the challenges and opportunities in digital print here, so Bobby’s extensive expertise with the market and digital printing made him the right choice to support SCREEN’s commercial printing technology through the next evolving wave of market demand.”
Expanding into Emerging British & Irish Sectors
As he takes on his new role, Bobby is clear about his vision: to grow SCREEN’s presence and visibility across the UK and Ireland. “Those who know SCREEN already applaud how transformative our solutions can be, but there are businesses that don’t know our strengths as a leading digital press supplier, and I want to change that.
While the local market is familiar with the capabilities of inkjet printing, the advanced capabilities of SCREEN’s Truepress JET technology open the door to a wide range of specialised applications, from pharmaceutical leaflet production to personalised commercial print and high-end luxury publications. He observes how it is within these highly specialised markets that SCREEN has significant potential to grow due to newly developed and specialised printing solutions.
“Our portfolio is built on proven technology that is continually innovated on,” Bobby notes. “And what’s coming next is even more transformative. We’re pushing the limits of what digital inkjet can do.”
SCREEN Delivering on its Promises
Bobby is confident that SCREEN is the right choice for commercial printing businesses as they look to expand or modernise their product portfolios. “You can trust SCREEN equipment as something that’s dependable and consistently delivers.”
“However, it’s not just the printing presses. The professional relationship with SCREEN is just as strong. The company works to find the perfect solution for your business by getting to know your applications and market sector inside and out. The service and support teams are experienced, responsive, and genuinely invested in helping customers succeed. On the development side, if you have a problem or see potential in a new market, they’ll work with you to design new solutions to make it work.”
“SCREEN is here to support your company—not just with great technology, but a partner that delivers on its promises.”
