SCREEN Europe is proud to share the appointment of Xavier Pereira as National Sales Manager for France, marking an important step forward in strengthening its commitment to the French digital printing market.
Xavier brings with him a unique mix of technical knowledge and commercial expertise. From his previous position managing sales operations across multiple departments in the automotive industry, his technical foundation, combined with hands-on business leadership, laid the groundwork for his entry into the printing industry as a printing equipment reseller.
Top-Quality Solutions and Mutual Respect
Xavier’s reputation supporting printing businesses’ growth, not only through equipment sales, but by offering practical solutions and strategic advice made him a perfect fit with SCREEN’s consultative sales approach and well-established position in the digital printing landscape.
“For every region, we strive to bring a comprehensive, ‘local-first’ sales and support strategy,” said, Bui Burke, SCREEN Europe Senior Vice President Sales, commenting on the necessary criteria when considering who to manage this vital market. “As such, we found in Xavier Pereira not only a skilled and experienced expert in the printing industry, but a native French speaker who will be based in the region, who can build strong personal and professional relationships that will help drive mutual success for us and all our digital printing equipment users.”
Supporting Growth in the French Market
For Xavier, SCREEN’s combination of advanced Japanese technology, efficient internal structure, and collaborative team culture made a strong first impression, and he steps into this role at a critical time. The French print market is evolving, with consolidation among printers and growing caution around major equipment investments.
“In this environment, customers need more than a vendor, they need a reliable long-term partner. And SCREEN as an international manufacturer that doesn’t just sell equipment, but designs, codes, builds, and supports everything they sell, in-house. That’s a level of reliability the French market is actively looking for right now. That level of vertical integration means customers get a product that’s they know will keep printing for many, many years.”
He sees strong potential for SCREEN in France, a mature market where digital inkjet technology is ideally positioned to modernise and future-proof print operations. His focus is on expanding SCREEN’s presence by deepening local partnerships and bringing advanced, reliable solutions to more businesses across the country. “My mission is to ensure printers in France know they have a committed partner in SCREEN, with expert local support, dependable technology, and a long-term vision for growth,” says Xavier
Meet Xavier at Labelexpo Europe 2025
Xavier Pereira will be attending Labelexpo Europe 2025, where SCREEN will showcase its latest advancements in digital inkjet printing for labels and flexible packaging.
Visitors to the SCREEN showcase at Hall 5, Stand D55 can register to book a one-on-one meeting to discuss their needs, explore SCREEN’s solutions, and learn more about the company’s renewed commitment to France.
