This guided tour, planned through the collaboration of eight industry leaders—Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik (GM), KURZ, SCRIBOS, and Xeikon—will offer an end-to-end look into the future of label production.
A Story-Led Experience
The Label Trail will take an innovative approach, following the fictional brand “Dancing Fish” as it enters the nutritional supplements market. This storyline will demonstrate how a brand can develop sustainable, secure, and future-ready labeling solutions while addressing carbon footprint challenges.
Visitors will be guided through every stage of label development—starting with job specification and order handling, moving through prepress and automated carbon footprint calculation, then onto digital printing, embellishment, and finishing.
Sustainability & Smart Packaging
A core focus of The Label Trail will be sustainability. The event will highlight low-impact materials and automated carbon measurement solutions, proving how environmental responsibility is becoming a leading priority in label production. Smart packaging will also take center stage, with demonstrations of digital traceability and product authenticity tools that will become essential for regulatory compliance and consumer trust.
Insights From Experts
Each guided tour will last around one hour and will be limited to 20 participants, ensuring a personal and knowledge-rich experience. Experts will share insights on carbon data management, supply chain transparency, and digital content integration, offering visitors practical ideas they can apply dire
ctly to their operations.
Why It Matters
For me, The Label Trail will not just be a product showcase; it will be an industry statement—illustrating how label production is evolving towards automation, sustainability, and consumer safety while fostering production and innovation. With 14 guided sessions planned across the four days of the expo, early registration will be essential to secure a place.
