As brands continue to push for differentiation, the demand for standout visual solutions is stronger than ever. Whether in retail, exhibitions, or interior environments, companies are seeking partners who can elevate spaces with originality and impact.
Enter Fragma Espacios. Founded more than 35 years ago in Spain, the company began in the digital printing sector before gaining a specialisation in large-format applications around 20 years ago. Today, its expertise spans retail, trade fairs and exhibitions, conferences, and interior decor. With the ability to print across a wide variety of substrates, from rigid materials like cardboard, foam, forex, polypropylene, and acrylic, to flexible options such as banners, textiles, and vinyls, Fragma Espacios has built a reputation for versatility and creative delivery. Now, with the launch of Relieva, its new brand dedicated to DIMENSE applications, the company is taking textured printing into an exciting new chapter.Few technologies are as uniquely positioned to support this shift as Roland DG’s Dimensor S, which introduces textured printing to an industry hungry for exclusivity.
Utilising the Dimensor S
Fragma Espacios’ relationship with Roland DG began at a trade fair in Madrid. On discovering the Dimensor S, the team immediately saw its potential as a differentiator in the competitive retail sector. Isabel Gomez, Head of Marketing at Fragma Espacios explains, “We realised it could be something truly exclusive, a technology that would allow us to offer clients something they had never seen before.”
The company installed its first Dimensor S in October 2019, launching with enthusiasm. But, like many in the industry, the pandemic forced plans to pause. By 2022, Fragma Espacios reignited its vision to showcase the power of textured printing, positioning it as a distinctive service offering.
The Dimensor S seamlessly integrates with specialised media and structured inks to produce captivating three-dimensional embossing. The process is as ingenious as it is intricate, layers of ink are meticulously laid down, triggering a foaming reaction in the media that results in textures up to 1.5 mm thick.
The technology replaces traditional methods of adding texture and embossing to prints, such as manual carving, screen printing, or embossing forms. It offers a more efficient and cost-effective solution, with faster turnaround times and greater creative flexibility compared to newer technologies like UV layering – making it the perfect fit for Fragma.
Cinema brought to life
Since its adoption, the Dimensor S has added unique value to a variety of brand collaborations. One standout example was the launch of a film, where an entire scene was recreated and the walls were papered using DIMENSE prints.
The matte finish and embossed texture transformed the environment into an immersive, tactile space. “It was an opportunity to work in a creative, short-lived environment, where DIMENSE delivered a truly spectacular result,” Isabel noted.
Differentiation through texture
Textured printing has enabled Fragma Espacios to carve out a clear value proposition in an increasingly crowded marketplace. The ability to offer a product that is not only visually striking but also tactile has set the company apart. Recognising this potential, Fragma Espacios created Relieva, a sub-brand designed to showcase DIMENSE’s unique creative power and connect directly with decorators and designers.
“As pioneers in this technology, we see DIMENSE as more than a tool – it’s a way to open new doors in the décor sector,” Isabel explains. Whilst there is still an initial barrier due to market unfamiliarity, this challenge is also an opportunity to educate, inspire, and position Fragma Espacios as leaders in this emerging field.
The Roland DG difference
Speaking on the support available from the Roland DG team, Isabel notes, “The support has always been consistently positive. Their post-sales service and technical assistance give us the reassurance to keep experimenting with confidence. Using Roland DG Connect has also enhanced our experience, as it gives us detailed insights into printer performance, maintenance history, and any technical issues. This allows us to manage our operations with greater precision and efficiency.”
Looking ahead: Relieva
Fragma Espacios is now preparing its next chapter with the launch of Relieva, a dedicated sub-brand focused entirely on DIMENSE applications. Positioned within Fragma Espacios but with its own identity and website, Relieva will target decorators and interior designers, allowing the company to separate its innovative work from its more industrial operations.
“We have full confidence in the potential of DIMENSE,” Isabel notes. “By presenting it independently, we believe we can better connect with our audience and give this technology the space it deserves.”
Relieva represents more than a brand for Fragma Espacios – it is a commitment to leading the textured print revolution in decor. With its own identity, website, and dedicated focus, Relieva will act as the ambassador for DIMENSE technology in Spain, shaping new standards in design and inspiring decorators, interior designers, and luxury retailers alike.
