SCREEN Europe is delighted to welcome Domenico Beraldi as Regional Sales Manager of Italy. However, in many ways, Domenico has already been a part of the SCREEN family. He started his career in printing in 1995 at an Italian SCREEN subsidiary and spent six years as a vital distributor for digital inkjet in the Italian market, selling his first inkjet label press in 2014.
“I’ve considered myself a part of SCREEN for a long time,” says Domenico. “It’s now an exciting opportunity to officially join again the print industry leader whose tech innovations continually redefine the limits of print quality, speed and reliability.”
A New Horizon for SCREEN Inkjet
While SCREEN CTP (Computer to Plate) solutions already have an authoritative presence in the Italian market, following Domenico’s appointment, he will work to promote SCREEN’s growing portfolio of commercial inkjet printers to a host of new print providers, enhancing their operations with outstanding image reproduction, improved cost efficacy and expanded job flexibility.
Bui Burke, SCREEN Europe Senior Vice President Sales, was thrilled to welcome Domenico into the SCREEN family, saying, “We’ve already enjoyed a long, mutually beneficial relationship with Domenico. We know he’s someone who understands the unique nuances of Italy’s printing industry and how digital inkjet can support these regional printing businesses. We’re excited to be giving the Italian market the commitment it deserves, and with Domenico at the helm, we’re expecting great achievements.”
A Transformative Force for the Italian Market
“I see the Italian commercial printing industry as an untapped field,” Domenico began, “one ripe for high-speed digital inkjet to harvest. Many printing businesses have been using the same analogue presses for decades, with a ‘if it’s not broken, why fix it attitude’.
“However, printing technology has seen rapid advancements: improving quality, turnaround times and overall profitability. If this trend continues, I can imagine a scenario where more print jobs will be outsourced if Italian print providers don’t adapt.”
“SCREEN inkjet digital printers are undoubtedly some of the best in the global market, and we have the portfolio that Italian printers need to modernise. You have the Truepress JET 520HD range, which has proven itself with remarkable print quality and uptimes that bring in the profits commercial printers need to grow. There’s the next-generation Truepress JET 560HDX set to revolutionise the digital printing landscape. I’m also excited about the upcoming Truepress JET S320 A3 sheet-fed press with banner options, which will finally bring the benefits of inkjet to smaller, family-owned companies. No matter the print provider’s requirements or pain points, there’s a SCREEN solution.”
“I know that SCREEN’s presses will be a transformative force for Italian printers,” Domenico added, “and I’m excited to begin showcasing SCREEN’s catalogue of digital presses and their unique capabilities at the Inkjet Innovation Center (IIC) here in Amsterdam. Together, we’ll create a stronger and more adaptable future for the Italian commercial printing market.”
