Mimaki Europe, a leading provider of industrial inkjet printers and cutting plotters, has unveiled its new vision, structure and go-to-market strategy against a backdrop of new product innovations making their debut at FESPA Global Print Expo 2025.
Mimaki’s new technology and pioneering ink products represent over half of the company’s product line-up being demonstrated live on its FESPA stand (Hall 1.2 / Stand B20). These latest solutions include the new Mimaki UJV300DTF-75 Printer, which leverages Mimaki’s UV printing expertise to deliver a reliable solution for object decoration, enabling high-quality, durable prints on surfaces that were previously unsuitable for direct UV printing.
Launched last week, the new Mimaki ELH and ELS inks are also being showcased for the very first time. These sustainable inks deliver the same high-standard functionality as equivalent Mimaki inks but have been formulated to be completely free of SVHC*1 and, uniquely, CMR*2, therefore reducing the impact on human health and the environment.
Two new printers, the JV200-160 and Tx330-1800, will make their debut in EMEA. An easy-to-use roll-to-roll printer, the JV200-160 uses eco-solvent inks and offers reliable signage production with outstanding print quality. Created for the textile and apparel markets, the Tx330-1800 is equipped with a dual ink set capability to seamlessly switch between textile pigment inks and dye sublimation inks for a more diverse range of applications in one machine.
As Mimaki kicks off this innovation-packed FESPA, the company officially announces Arjen Evertse’s promotion to Director Sales, along with the landmark news that he is the first locally appointed member to join the Mimaki Europe Board of Directors.
Arjen Evertse comments, “Mimaki is a truly international company and my appointment to the Board is a demonstration of the company’s goals to reflect this global reach and market influence within its leadership team.
“This new role coincides with an exciting phase of Mimaki’s evolution, where the regional Mimaki businesses will be even more aligned with the global sales strategy and implement new team structures to support changing market demands. After over 20 years with Mimaki, I have witnessed the business lead and inspire change across the industries we serve. Now, in our 50th year, it’s the ideal time to look to the future and adapt our strategy to meet the new demands of the market – many of which we have been instrumental in creating! Our vision now is to support the needs of a more diverse, flexible print industry.”
Mimaki Europe will implement a new strategy that enables further ‘horizontal growth’, as Mimaki’s new product introductions continue to push the boundaries of what is possible and open up opportunities in new markets, and ‘vertical growth’ as it continues to support entry-level and industrial scale print production. Mimaki’s new ‘Print Different’ ethos underpins this approach. ‘Print Different’ not only encapsulates Mimaki’s legacy of breakthrough technologies but also highlights the company’s continuous commitment to driving creativity, differentiation and sustainability in the digital printing industry.
Arjen Evertse continues, “Our approach will also be even more customer-centric, with teams established to serve particular business, technology and operational needs. One example of this is our specialist industrial production team led by our Senior Production Sales Manager, Bert Benckhuysen – a familiar name to the industry and Mimaki as we welcomed him back to the company at the end of last year. Additionally, we have set up a brand-new unit for business development led by Mina Maeda.
“It’s an exciting moment in Mimaki’s long-established history, and I feel privileged to be at the forefront of this new strategy, leading our team and supporting our customers into this next phase of growth and success.”
1 SVHC (Substances of Very High Concern) – Substances of particular concern that may have a significant impact on human health or the environment, as defined by the European REACH regulation.
2 Acronyms for Carcinogenic, Mutagenic, and Reproductive toxicants.
