Lidya Group, the leader of the digital printing sector, exhibits the latest technology digital printing machines of 6 global brands it represents at the 24th International Industrial Advertising and Digital Printing Technologies- SIGN Istanbul 2023 Fair held at Tüyap Fair and Congress Center between 21 – 24 September 2023.
Lidya Group, which represents Xerox, Epson, Efi, Kongsberg, Duplo and its own brand Sutec machines, which are among the world giants of the digital printing industry with their technology, has become the meeting point of the fair and is almost a technology show with more than 20 machines from the global brands it represents at its stand. Lidya Group, which makes a sound with its special campaign prices and convenient financing solutions, welcomes visitors from all over the country and abroad. SIGN Istanbul, which brings together the world of industrial advertising and digital printing in the heart of Eurasia every year, is expected to attract more than 20 thousand professional visitors from Turkey and abroad.
Lidya is at the top in digital printing
Stating that the Lidya stand turns into a technology show at the fairs, Bekir Öz, Chairman of the Board of Directors of Lidya Group, said:
“At our booth at SIGN Istanbul 2023, we exhibit the most famous machines of digital printing machines for everyone to see and experience. We recently became the distributor of Duplo Turkey and we are exhibiting Duplo’s products for the first time at our booth. Although the brands we represent, Xerox, Epson, Efi, Sutec, Kongsberg, Duplo, are all in the printing industry, their technologies and the areas they serve are different from each other and therefore it is important to examine them closely before making an investment decision. We can say that we will have one of the most successful fairs of recent years with our specially organized campaign prices and convenient financing solutions. We are facing a serious visitor interest in both seeing new technologies and meeting their needs. As Lidya Group, we are always trying to do the best in every business we do and as a result of the success we have achieved, we continue to keep our company at the top in Turkey and in the geography and the world, especially in the United Kingdom with our Lydia Digital ltd company in London.”
There may be attractive opportunities for investment
Referring to the high inflation, high interest rates and possible increases in exchange rates in recent months, Lidya Group President Bekir Öz said:
“The digital printing machinery sector is an import-dependent sector. It is predicted that there may be increases in exchange rates in the coming period. If an investment is to be made, it will be advantageous to make it as soon as possible. We can say that there are attractive opportunities for investment and whoever invests now wins.”
Advising the business world, President Bekir Öz continued his speech as follows:
“In this period, it is important to manage stocks, overheads and cash flow well. Companies need to review their business processes and make their structures healthier. At the same time, it is necessary to act according to the realities of the economy, the market and customers. Another issue is that the vast majority of companies do not do enough planning and measurement, whereas it is essential to plan and then measure while managing the business.”
Machines to be introduced for the first time
Lidya Group Sales Director Adem Öz, who stated that the expectations of the sector from SIGN Istanbul 2023 Fair are high, said the following:
“The dates of the fair, the beginning of the season, the delay of many purchases to the beginning of the season and the end of the summer period raised the expectations from the fair and the fair has become the right meeting point for purchasing in this respect. As Lidya, we are exhibiting many new technologies from 6 brands that we represent at the fair including Xerox, Epson, Efi, Kongsberg, Duplo and Sutec. Some of these machines are our products that we are launching for the first time in Turkey. We offer all visitors to our booth the opportunity to experience the latest technology in digital printing from end to end. To give an example, we are in a position where an organization serving on the packaging side can print on large-sized corrugated cardboard, then complete the cutting digitally and demo the finished product in our stand. In summary, the stages from the beginning to the end of the work done in many sectors can be seen on site by our customers and visitors at our stand. We welcome visitors from every field such as advertising, promotion, offset sector and packaging at our stand.”