Xerox, the main inventor of printing technologies with the widest range of products in digital printing, includes various areas such as office solutions, high manufacturing solutions, security software, and managing and sharing information.
Lidya Group, a Turkish company that is a leader in the digital printing industry in Turkey and the EMEA region, has acquired the Turkish company of Xerox, one of the global leaders in office and production printing technology. With this sale, which the US-based company has achieved for the first time, Lidya Group will strengthen its position in the industry and strengthen its position in new markets. The project, which was started with an investment of 20 million dollars in the first stage, is planned to invest an additional 40 million dollars within the next 5 years, both to increase the printing production in Turkey and to strengthen the online operation.
Regarding the above-mentioned matter, Mr Bekir Öz, Chairman of the Board of Directors of Xerox Turkey and Lidya Group, said the following:
“As Lidya Group, we acquired the Xerox Turkey operation and invested 20 million dollars in the first stage. In the following 5 years, we will continue to make additional investments in order to increase the printing productivity in Turkey and to strengthen the online operation. Currently, Xerox’s market share in Turkey is around 6 percent and 8 percent. In the next 5 years, we aim to increase Xerox’s share in the office group and large-scale printing machines to 20 percent.”
Security management of information in offices has come to the forefront
Underlining that especially the areas related to the security management of information in offices have come to the fore, Bekir Öz said the following:
“Security management of information in offices has come to the forefront. In addition, due to the increase in hybrid working style, factors such as providing these services outside the office with the same security and efficiency continue to be prominent areas of growth. Today, when businesses purchase any product, they look not only at the purchase cost but also at the total cost of ownership. In addition to the price of a purchased product, factors such as the quality and prevalence of after-sales service, the durability of the product, operating costs, energy consumption, and the effects on human health are considered. Many advantages such as the sustainable operation of Xerox machines, the non-stop and high-quality technical service provided by expert service, and the durability of the machines make Xerox widely preferred in the market,” he said.
Digitalization is directly correlated with the profitability of companies
Pointing out that digitalisation is a factor directly related to the efficiency of the business, Bekir Öz continued his speech as follows:
“In order to increase productivity in businesses, the digitization process will play a key supporting role. In particular, with the increase in hybrid working styles, digitalization is important for the integration of efficiency in the office environment to work areas outside the office. At the same time, digitalization provides us with ” customisation”. Instead of mass production, customised prints armade for individuals and institutions with digital printing. In short, the digital printing machinery industry supports “customised and individualised” consumption and provides solutions for every taste and every need with the same costs. While the printing industry is around 800 billion dollars in the world, it has reached around 9 billion dollars in our country. With the rapid increase in digitalization and customisation, a significant growth is expected to take place in the printing market in the next 10 years. As an industry, we have a serious potential on a global scale with many advantages such as our knowledge, experience, qualified human resources, and technological machine park. As Lidya Group, we entered the European market with Lydia Digital ltd, which we opened in London (United Kingdom) in 2022. The Turkish printing industry will also be entering the European market, which it can easily join, in the coming period,” he said.
Lidya Group is the distributor of the best digital printing brands
Stating that they are the distributor of the best brands that provide digital printing in different categories under the roof of Lidya Group, Bekir Öz said:
“Currently, there is the signature of the products we offer in many advertising areas, promotional materials or printed materials that contact the end user. With the knowledge, strategy and versatility we have gained from this diversity, we will further consolidate our position in the market with Xerox. Xerox is the main player in the formation and development of this market with its market leader position in the world in MPS (Managed Print Solutions). As a company, we provide our customers with all the necessary information and support to increase productivity, and we also provide a kind of consultancy service. In addition, we opened our Lidya Group Digital Experience and Training Center, the first and only one in Turkey and the EMEA (Europe, Middle East and Africa) region, in Başakşehir in May 2022. Here, they have the opportunity to see all the end-to-end technologies in the digital printing industry on site, to see the actual results of million-dollar machines while closely examining them, and to test different applications and put them through tests. They can examine the prints made on various media such as wood, metal, glass, fabric, cardboard, packaging, ceramics, parquet, etc. from A5 to 5 metres in size and up to 15 centimeters thick.”
The only company that offers the full and widest range of solutions in digital printing
Stating that Lidya Group is the only company in Turkey that offers all and the widest solutions in digital printing together with Xerox, Epson, EFI, Duplo, Konsgberg and its own brand Sutec, Bekir Öz said the following:
“Always standing by our customers, we provide technology consultancy, project financing and solution-oriented approach in our after-sales service, which we are very successful at providing. Our most important concerns are increasing efficiency, better management of security and cost management issues, and increasing solutions to support a hybrid working style. And, supporting online sales platforms. As Lidya Group, we love our job very much and we do our best. We are positioned as the leading group of companies in Turkey and the EMEA (Europe, Middle East and Africa) region with the brands we represent, our knowledge, experience, organisational structure and financial strength. At the same time, we are one of the first institutions to provide project finance in our country and in our sector. Since 2004, we have been providing “project finance”. In the past 19 years, we have provided nearly USD 120 million in project financing to our customers. We treat our customers as our business partners and we have supported them as much as possible so far and we will continue to do so. While providing project financing, we evaluate the ability of our customers to perform their business. When our customer plans an investment, we analyse the effects of this investment on its income, productivity, turnover and profitability and provide information and consultancy. Since the day we were founded, we have pioneered the growth of the market in the digital printing industry and we will continue to do so.”