KYOCERA Document Solutions Turkey is a Kyocera Document Solutions Group company operating in Turkey since June 2016 and offers solutions, services and consultancy in the field of production printer, printing software solutions, document and workflow management, cyber security and unified communications, as well as environmentally friendly photocopiers and printers with the international experience of the KYOCERA brand. We asked Giray Gorur, Kyocera Turkey Dealer & Industrial Printing Innovation Sales Manager, about the success of Kyocera, which helps organizations transfer knowledge to work in their change efforts, and the general situation of the sector.
What are the key trends shaping the printing industry in 2023?
The printing industry is experiencing major changes with developments in digital printing technologies and advances in digital transformation processes. Digital printing has become increasingly preferable due to its advantages of faster production, lower costs and customizability.
In addition, the increase in customer demands has led to an increase in the importance of customization and personalization in printing products. In this context, companies in the printing industry have started to offer flexible and customizable solutions to better respond to customer needs.
How is the printing industry addressing environmental concerns, such as waste reduction and the use of eco-friendly materials?
With environmental issues gaining importance, sustainable materials and production methods have gained more importance in the printing industry. Reducing the use of harmful chemicals and preventing water and soil pollution has become the top priority of global companies. For this reason, printing inks and chemicals have become more sustainable with the transition towards environmentally friendly formulations.
On the other hand, the adoption of digital printing technologies has become more favorable as it allows for less material consumption and energy use compared to traditional printing methods. The lower energy consumption of advanced printing presses and equipment supports sustainability efforts in this area by both reducing costs and minimizing environmental impact.
Kyocera is among the leading companies that attach importance to this effect globally. Kyocera leads the industry in low energy consumption and water-based ink usage, especially in all existing and newly launched digital printing systems.
Not only in sheetfed printing, the newly launched Forearth textile printing machine makes a difference with its “zero water consumption” feature in the textile printing sector, which creates the biggest environmental pollution in the world.
Are there any notable initiatives or practices being adopted to enhance sustainability in printing processes?
The use of water-based inks is a valuable technology for reducing environmental impact. It is an important step in the printing industry in terms of both low gas emissions and not causing wastewater use.
What challenges is the printing industry facing in 2024, and how are professionals overcoming them?
After the pandemic, macro and micro economic uncertainties faced by every sector globally have also affected our industry. Kyocera’s wide range of products and services in different business lines makes it easier to overcome such challenges.
How has the global economic landscape affected the printing industry, and what strategies are in place to navigate uncertainties?
Kyocera has been able to overcome uncertainties by focusing on different markets and customer segments rather than being dependent on a single market or product category.
Digital printing technologies have become more important globally, especially as they can meet the demand for fast and customizable printing.
Kyocera continues to increase its market share day by day by investing in innovative technologies, making printing processes more efficient and environmentally friendly.
Are there emerging technologies or processes that are gaining traction in the industry?
With inkjet printing technology starting to play an active role in all areas of the printing industry, Kyocera has expanded its investments in this field and acquired Nixka and aims to add flexible packaging and label printing machines to its portfolio.