A long-established producer of self-adhesive labels, Italian label converter Etikmar is known for supplying high-quality labels to sectors including food, retail, personal care, and complex multi-layer applications. With growing market demand for shorter runs, additional product versioning, and faster turnarounds, the company chose to further expand digital inkjet printing into its production workflow.
Following the positive experience with their first Truepress LABEL 350UV SAI-E digital inkjet roll-to-roll label press, Etikmar chose to strengthen their partnership with SCREEN by integrating a new Truepress LABEL 350UV SAI-S its wider colour-gamut and improved speeds built on the same reliable, easy to operate and maintain platform.
Hybrid Configuration with SCREEN Delivers Maximum Flexibility
Built around the new Truepress LABEL 350UV SAI-S is an entire in-line, end-to-end label printing workflow incorporating two integrated Lombardi flexo stations, a high-speed Volo semi-rotary die-cutter, and a waste removal system.
This configuration incorporating SCREEN inkjet and Lombardi flexo solutions continues Etimar’s long-standing relationship with both suppliers, supports seamlessly switching between digital and flexo to better support both short and long-run orders optimising production based on run length and job complexity.
Alessandro Marani, Sales Manager at Etikmar, commented, “The ability to produce multiple versions using the same die and finish jobs inline without additional steps gives us a significant competitive edge. It enables us to meet the demands of a dynamic market with shorter lead times and greater flexibility.”
By using digital inkjet for short label runs and flexo for longer jobs, Etikmar has reduced production costs while maintaining the high quality its customers expect. The hybrid setup eliminates the need for plates and complex setups, delivering cost savings and faster production—especially for smaller batches or frequent artwork changes.
The SCREEN 7 Colour Truepress LABEL 350UV SAI-S is equipped with additional orange and blue inks—expanding Etikmar’s colour gamut and improving Pantone matching. This allows the company to achieve vibrant, consistent colours while also reducing waste and ink consumption. “The print quality from the SCREEN press is excellent, even with the most intricate designs,” added Marani. “The ability to move directly from approved artwork to production makes our workflow more streamlined and dynamic, all this, while the simplified interface making daily operations even easier.”
Hybrid Digital-Flexo Label Printing Unlocks New Growth Opportunities
With this latest investment in SCREEN and Lombardi printing technology, Etikmar reinforces its position as a future-driven label converter, ready to meet the growing demand for flexible, high-quality, and cost-efficient production. The hybrid solution offers the versatility to handle diverse customer requirements while ensuring the company remains competitive in the evolving Italian label market.
“This new line is a breakthrough for our company,” said Marani. “It helps us minimise production errors like misregistration, optimise our workflow, and deliver consistent quality with significant savings on Pantone colours. With the precision of digital printing and the wider colour range, we are ready to meet even the most demanding customer requirements.”
Ettore Maretti, Managing Director at REM srl, SCREEN’s longstanding dealer for LABEL solutions in the Italia market shared how, “We are proud that Etikmar has once again chosen REM as their partner for this important investment into SCREEN technology. Etikmar is a dynamic company with a clear vision for growth, and we look forward to supporting them as they continue enhancing their production efficiency and delivering outstanding results for their customers with the latest inkjet printing innovations. Their renewed trust in REM to facilitate this new partnership motivates us to keep developing label production solutions that help drive their success.”
“We believe hybrid digital printing represents a new starting point for our industry,” concluded Marani. “This investment will accelerate our growth, improve production capacity, and help us respond faster to the market while delivering the quality our customers expect.”
